Infinix, a popular tech brand for young people, has officially named African music sensation Ayra Starr as the new face of its HOT Series. The partnership, revealed on Thursday, highlights Infinix’s dedication to connecting with today’s youth and reinforces its reputation as a leader in advanced mobile technology tailored for bold, creative minds.

Ayra Starr, known for her fearless style and music, perfectly aligns with the HOT Series’ values of creativity, boldness, and innovation. Oluwayemisi Ode, PR and Communications Manager at Infinix Nigeria, shared her excitement about the collaboration: “We are incredibly excited to welcome Ayra Starr to the Infinix family. The HOT Series is all about creativity, boldness, and innovation values that Ayra Starr embodies. She is a great influence for young people, especially Gen Z, and we believe this partnership will inspire our audience to embrace their individuality and push boundaries.”

With Ayra Starr’s influence, Infinix hopes to inspire young people to express themselves and redefine boundaries. This partnership underscores Infinix’s commitment to supporting originality and ambition, making it a tech brand that truly speaks to the next generation.